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Case 04 · Sales and action
A tracked 57% of ticket sales came through the online ticket page
57%of ticket sales tracked to the online ticket page
- Client
- Professional Sports
- Campaign
- T20 match tickets
- Markets
- Trinidad and Tobago, Guyana
- Period
- August 2024
- Channels
- Meta (Facebook and Instagram)
The brief
What the campaign had to do
- Goal
- Awareness, engagement and traffic to the ticket sales page
- Audience
- People interested in cricket, the home team, sporting events, parties and 'limes'
- Channel
- Meta (Facebook and Instagram)
- Markets
- Trinidad and Tobago; Guyana
- Period
- Most of August 2024
- My role
- Paid media strategy and execution
The results
What it delivered
6.51Mimpressions
1M+people and accounts reached
631Kengagements
1.03%click-through rate
Where the tickets were sold
Share of overall ticket sales for the event.
Top performers. Best click-through rate: the graphics showing the three T20 matches, and the all-matches graphic. Most engaging: the motion graphic video, then the influencer's video.
Learnings
Why it worked
Sequence, then urgency
Awareness turned into engagement fast, with reminders, then a short 'Act Now' window made buying a ticket the simple next step in the journey.
A Paid Partnership with an influencer
Running a local influencer's content as a Paid Partnership added organic and paid visibility on Facebook and Instagram, and built excitement before the matches.
Figures come from the campaign's own reporting: The August 2024 T20 case study and Warren’s portfolio. Budgets and amounts spent are not shown. My role: paid media strategy and execution.
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