Digital Strategist · Toronto

Conversionis thepoint.

I’m Warren Chanansingh. I turn marketing spend into measurable growth, and I report it in the KPIs your leadership already tracks.

StrategyContentAnalyticsPaid mediaSocialCommunityEmailAutomationTraining

Based in Toronto · In-house and on engagement

12years as a digital strategist
$10M+USD in media managed across Meta, Google, social and programmatic
12case studies with published results
14markets in those campaigns, across the Caribbean, Bermuda and Florida

What I deliver

Nine ways I move the numbers that matter

Spend is easy. Growth is the job. Three pillars, nine capabilities, each tied to a KPI your leadership already tracks.

See my expertise

Meet Warren

How I think, in 60 seconds

A one-minute walk-through for busy leaders, no sound needed. You’ll see:

  • How I tie marketing spend to revenue
  • The KPIs I report to leadership, and how
  • What I would do in my first 90 days

See the 90-day plan

60 seconds, no sound needed.

Showreel · 30 seconds

Selected creative and results

Results from the case studies on this site. No sound.Professional sports · Insurance · Vehicle dealership · Energy drinks · Money transfer · Confectionery · Malt beverages

In their words

What the people I’ve worked with say

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Warren doesn't hand you a report, he hands you a decision. He set the lead target with us, beat it, and showed us exactly why the cost per lead kept falling.

614 leads vs a target of 500

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He showed us that each market needed a different channel, moved the budget to match, and explained it so our leadership team understood it in five minutes.

1,561 leads in two markets

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Warren explains paid media plainly, with real examples and no jargon. People leave his sessions able to plan, launch and read a campaign on their own.

Meta Ads 101

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Start here

Three ways in

In-house

Building your digital team?

Bring me in to own digital strategy and results, with the KPIs agreed in the first week.

In-house roles

Engagements

Need a result without a hire?

A growth audit, a 90-day growth plan or a team workshop, each scoped to one goal.

See engagements

About

Online I’m zabocaman: zaboca is the Trinidad and Tobago name for the avocado. The good fat.

Read my story

Make every dollar accountable

Tell me the KPI that matters most. I’ll tell you how I would measure it, and what I would do first.

Send a message

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