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Digital Strategist · Toronto
Conversion is the point .
I’m Warren Chanansingh. I turn marketing spend into measurable growth, and I report it in the KPIs your leadership already tracks.
Strategy Content Analytics Paid media Social Community Email Automation Training
Based in Toronto · In-house and on engagement
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Proof 12 years $10M+ USD Meta · Google · social · programmatic
12 years as a digital strategist
$10M+ USD in media managed across Meta, Google, social and programmatic
12 case studies with published results
14 markets in those campaigns, across the Caribbean, Bermuda and Florida
Industries I’ve run campaigns for
What I deliver
Nine ways I move the numbers that matter Spend is easy. Growth is the job. Three pillars, nine capabilities, each tied to a KPI your leadership already tracks.
See my expertise See my expertise
01
Plan and measure Know what to do, what to say, and what is working.
02
Reach and engage Put the message in front of the right people, and keep them talking.
03
Convert and scale Turn interest into revenue, and make it repeatable.
Meet Warren
How I think, in 60 seconds
A one-minute walk-through for busy leaders, no sound needed. You’ll see:
How I tie marketing spend to revenue The KPIs I report to leadership, and how What I would do in my first 90 days See the 90-day plan See the 90-day plan
60 seconds, no sound needed.
Case studies · 2022–2025
Six campaigns, six results The brief, the creative and the KPI each campaign moved, with figures from its own reporting.
All case studies All case studies
Showreel · 30 seconds
Selected creative and results
Results from the case studies on this site. No sound. Professional sports · Insurance · Vehicle dealership · Energy drinks · Money transfer · Confectionery · Malt beverages
In their words
What the people I’ve worked with say Sample · replace Warren doesn't hand you a report, he hands you a decision. He set the lead target with us, beat it, and showed us exactly why the cost per lead kept falling.
614 leads vs a target of 500
Sample name Agency director (sample role) Sample · replace He showed us that each market needed a different channel, moved the budget to match, and explained it so our leadership team understood it in five minutes.
1,561 leads in two markets
Sample name Marketing lead, insurance provider (sample role) Sample · replace Warren explains paid media plainly, with real examples and no jargon. People leave his sessions able to plan, launch and read a campaign on their own.
Meta Ads 101
Sample name Workshop participant (sample role)
Make every dollar accountable Tell me the KPI that matters most. I’ll tell you how I would measure it, and what I would do first.
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