Work with me
Bring me in-house to own digital strategy and results, or engage me for one defined goal. Either way, the work is measured in the KPIs your leadership already tracks.
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01 · In-house
For leadership teams building or rebuilding a digital function. I own digital strategy and results end to end, and build a team that can run it.
Based in Toronto · Next in-house start: January 2027
What you get
02 · Engagements
For teams that need senior help on one goal. I take on a small number of engagements at a time, each scoped to one KPI.
01
Know where the budget works, where it leaks, and the three fixes worth the most.
02
One goal, one plan, launched with your team and reported against agreed KPIs.
03
Your team plans, runs and reads its own campaigns.
The first 90 days
The same shape in-house or on engagement, adapted in the first week so leadership sees progress against the KPIs from month one.
Days 1–30
You getAn audit and a KPI scorecard
Days 31–60
You getA live dashboard and the first results
Days 61–90
You getA 12-month plan against the KPIs
Selected results
Figures from each campaign’s own reporting. My role on every one: paid media strategy and execution.
In their words
Warren doesn't hand you a report, he hands you a decision. He set the lead target with us, beat it, and showed us exactly why the cost per lead kept falling.
614 leads vs a target of 500
He showed us that each market needed a different channel, moved the budget to match, and explained it so our leadership team understood it in five minutes.
1,561 leads in two markets
Warren explains paid media plainly, with real examples and no jargon. People leave his sessions able to plan, launch and read a campaign on their own.
Meta Ads 101
Common questions
Two ways: in-house, owning digital strategy and results inside your team, or on engagement, for a growth audit, a 90-day growth plan or a team workshop scoped to one goal.
Yes. He is open to senior digital strategy roles in Toronto, covering any mix of digital strategy, content, social media, community, paid media, email, marketing automation, analytics, and training and development. His next in-house start is January 2027, after he completes his Master of Digital Media at Toronto Metropolitan University.
His twelve published case studies include 614 leads against a target of 500 for an insurance provider in Jamaica, 1,779 leads for a vehicle dealership, 485,369 participations in an energy drink contest, and a tracked 57% of T20 cricket ticket sales through the online ticket page. Over 12 years he has managed more than $10M USD in media.
The ones the business already runs on: revenue, customer acquisition cost, marketing ROI and pipeline, supported by channel measures such as cost per lead, return on ad spend, click rate and list growth.
Yes. References are available on request.
In-house or on engagement, share the goal and what success looks like in 90 days. I’ll reply with how I would approach it.