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Case 07 · Sales and action
27.7M impressions and 290K clicks for the bank's Christmas loans
290Kclicks from 27.7M impressions
- Client
- Commercial Bank
- Campaign
- Christmas loans, 2024
- Period
- From October 1, 2024
- Channels
- Meta, Google, Bing, Spotify, LinkedIn, email
The brief
What the campaign had to do
- Goal
- Loan sales from potential and existing customers
- Channels
- Meta, Google (including Search), Bing, Spotify, LinkedIn and email
- Approach
- Emotive and functional content, with each asset optimized for its role in the customer journey
- Period
- From October 1, 2024
- Creative
- A Christmas loans offer, plus a 49-second influencer video
- My role
- Paid media strategy and execution
The results
What it delivered
27.7Mimpressions
290Kclicks, mainly from Meta
5%+Google click-through rate, including Search, the highest in the mix
6channels in the mix
Learnings
How it was built
Beyond Meta and Google
For more reach, placements expanded to Bing, Spotify, LinkedIn and email alongside Meta and Google.
Emotive and functional
The creative paired the feeling of a Christmas at home with the practical offer: flexible loan options and an Apply now call to action.
Optimized by journey stage
Each asset was optimized for the media objective that matched its role along the customer journey.
Figures come from the campaign's own reporting: The Christmas 2024 case study. Budgets and amounts spent are not shown. My role: paid media strategy and execution.
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